Claim and verify your GMB profile

Before you start optimizing your GMB profile, you need to claim and verify it. To do this, go to google.com/business and sign in with your Google account. Then, follow the prompts to create or claim your business listing. Once you've done that, Google will send you a postcard with a verification code to the address you provided. Once you receive the code, enter it into your GMB dashboard to complete the verification process.

Fill out your GMB profile completely 

To stand out in search results, you need to provide as much information as possible about your business. Make sure to fill out all the fields in your GMB profile, including your business name, address, phone number, website, hours of operation, and a brief description of your business. Use keywords that describe your business and services, as this will help Google understand what your business is about.

Add photos and videos

Adding photos and videos to your GMB profile can make a big difference in how your business appears in search results. When adding photos, choose high-quality images that showcase your business, such as your storefront, products, or team members. You can also add videos that give potential customers a glimpse of what it's like to visit your business. This can help build trust and make your business stand out from the competition.

Encourage customer reviews

Customer reviews are one of the most important factors in how your business appears in search results. Encourage your customers to leave reviews on your GMB profile by providing exceptional service and asking for feedback. Respond to all reviews, both positive and negative, as this shows that you care about your customers' experiences. Make sure to use keywords in your responses, as this can help boost your profile's visibility.

Use Google Posts

Google Posts allow you to share updates, offers, and events with potential customers directly in search results. Use this feature to promote your business and share news and updates. Make sure to use eye-catching images and headlines to grab potential customers' attention.

Keep your information up to date

Make sure to keep your GMB profile up to date with accurate information. If your business hours change or you move to a new location, update your profile immediately. This will ensure that potential customers have the most up-to-date information about your business.

Monitor your GMB insights

GMB insights provide valuable information about how potential customers are finding and interacting with your business online. Use this information to make informed decisions about how to optimize your profile and improve your online presence.

In conclusion, optimizing your GMB profile is a crucial aspect of your business's online presence. It requires effort and attention to detail, but the results are worth it. If you find it challenging to manage your GMB profile, or simply want to take your optimization efforts to the next level, consider using Beacon Creative. Our marketing agency specializes in managing GMB profiles for small businesses, and we have the expertise to help you stand out in search results and attract more local customers. Contact us today to learn more about our services and how we can help you make the most of your GMB profile.